2020 FFF Expert Talks - Live Webinar Series
Verification and Validation: Communicating Sustainability Efforts to Consumers
Company : Hohenstein
Date: Tuesday, July 21
Time: 11:30 AM EDT
In an era of greenwashing, buzzwords and unsubstantiated claims, it’s more important than ever to clearly communicate your sustainability efforts. Consumers want to do the right thing, but they’re busy and skeptical. Independent certifications and product labels can help validate your claims and build trust with consumers.
Speaker: Elana Taylor
Speaker Title: Account Executive
Speaker Bio: Elana Taylor is an Account Executive at Hohenstein Institute America. Elana builds collaborative relationships with
home textile and apparel companies including brands, retailers and manufacturers in the North-East US with OEKO-TEX® certifications and labeling and Hohenstein’s testing services. Elana earned her textile degree from the Fashion Institute of Technology. She started her 25-year textile and apparel career at DuPont where she gained experience in global fabric sourcing, testing and certification across many market segments including ready-towear, intimate apparel, activewear and swimwear. Prior to joining Hohenstein, she worked at INVISTA as a marketing manager for LYCRA® fiber brand and INVISTA specialty fabric certifications.
Elana is based in the New York Metropolitan area.